SER's Unique Approach
At SER, we do things a bit differently. Clients seek our services because we have a reputation for results. Employers actively recruit our clients because we ensure candidates are prepared, qualified, and meet the needs of the business. We provide more than just job leads. We understand the variety of factors that help or hinder an individual’s ability to gain employment. With our innovative programs and services, we serve the entire individual.
We use a Career Coaching model, which empowers clients to take control of their own situations. Our career coaches are especially training to help clients realize the strengths and assets they already possess that can help them address barriers effectively. With the individualized attention SER’s career coaches provide, clients gain the tools they need to overcome obstacles now, and if any should arise in the future.
The International Coach Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching honors the client as the expert in his/her life and work and believes that every client is creative, resourceful, and whole. Standing on this foundation, the coach’s responsibility is to:
• Discover, clarify, and align with what the client wants to achieve;
• Encourage client self-‐discovery;
• Elicit client-‐generated solutions and strategies; and
• Hold the client responsible and accountable.
The role of the coach is to provide objective assessment and observations that foster the individual’s greater self-‐awareness and awareness of others, practice deep listening in order to garner a full understanding of the individual’s circumstances, be a sounding board in support of possibility thinking and thoughtful planning and decision making, champion opportunities and potential, encourage, stretch, and challenge in alignment with personal strengths and aspirations, foster the shifts in thinking that reveal fresh perspectives, challenge blind spots in order to illuminate new possibilities, and support the creation of alternative scenarios. The coach maintains professional boundaries in the coaching relationship, including confidentiality, and adheres to ethical standards.
The role of the individual is to create the coaching agenda based on personally meaningful coaching goals, utilize assessment and observations to enhance self-‐awareness and awareness of others, envision personal success, assume full responsibility for personal decisions and actions, utilize the coaching process to promote possibility thinking and fresh perspectives, take courageous action in alignment with personal goals and aspirations, engage big picture thinking and problem solving skills, and utilize the tools, concepts, models and principles provided by the coach to engage effective forward actions.